| in the US, has previously said young
children should not be put in front of the TV. "There is no evidence that screen media is beneficial for babies and
growing evidence it may be harmful," it said.
"Sesame Beginnings will encourage
babies' devotion to TV characters that have been licensed to promote hundreds of other
products."
'Adult information'
The Sesame Workshop said it had worked
closely with advocacy group Zero to Three in the making of the DVDs.
"We didn't go into this in an
impulsive way," said Rosemarie Truglio, Sesame Workshop's vice president of education
and research.
"We wanted to invite the parent into
the viewing situation, to give the adult information about child development."
Dr Kyle Pruett, of Yale University and a
member of Zero to Three, said that although he was sceptical at first he believed it was
better to provide options for parents who wanted to allow their children to watch TV.
"These are the absolute antithesis of
park-your-baby-in-front-of-the-TV kind of videos," he said.
"They are thoughtful, informative -
it's not a corporate campaign trying to draw kids into TV life."
Source: http://news.bbc.co.uk/ |
